The Real Academia de la Lengua Española seems to have buckled under much pressure. After new changes presented in its new “ortografía”, published in 2010, have failed to take hold two years on, the Academia is now backpedaling, stating that accent removals on the adverb “solo” and demonstrative pronouns were mere recommendations, not impositions.
>> 20minutos.es – La RAE pierde la batalla contra la tilde en las palabras “sólo” y “éste”
More translation, not less is the bottom line of this article outlining predictions for 2013 in the world of translation and localization. Companies are realizing that they need to have a more active global presence that goes beyond localizing packaging and marketing copy and goes on to include entire websites, as well as mobile and social network communication with customers. This rapidly growing trend will spell doom for the translation industry as we know it, and will bring forth new and innovative ways of dealing with increased output.
The World at Large
Many reasons have been put forth for France’s intervention in Mali. Do modern socialist democracies concerned with the environment and belonging to an institution lauded with the Nobel Peace Prize continue to have imperialistic impulses? Well, it’s not about the empire so much as about the resources. This article examines the real reasons why France was so hasty in coming to Mali’s “aid”.
Culture – Literature
What makes a literary hit that transcends the ages? A universal theme? A powerful story? Compelling writing? Whatever it is, this article from Diario Kafka examines what makes for the complete opposite: how to make works of literature that become irrelevant with the ages. It turns out the most straightforward way to achieve this is to cater to the “posers”, those individuals that, without wanting to spend all the time and effort it takes to become familiar with a particular subject, much desire to accumulate the social currency that comes with knowledge.
For those interested in education, this blog entry discusses a topic of much interest to educators: how to deal with the false sense of entitlement in students nowadays, a by-product of the cult of individualism.